Top Home Business Professionals all have one thing in common and that is they know how to promote their business. Regardless of what product or service you sell if you learn a few simple steps, you too will have great success.It all starts with how to promote your home based small business — it takes just three simple steps. You need to get the right message, to the right market using the right medium.Don’t make the mistake of thinking you can slack off on any of these three steps even if you are part time trying to earn extra money from home. You could have the best message in the world, but if you didn’t deliver it to the right market with the right media — you are sunk!Think about it — if you had killer copy for a product that would enable any golfer to drive 300 yards, if you put it in a scrap-booking magazine — you probably are only going to reach a VERY small portion of your audience — if any! This is a classic example of submitting to the wrong market, (tiny potential audience for your work from home company), and media, (again, tiny potential audience).The first step is to understand your market. Who are they, what do they want from life, what are their hopes, dreams and fears? Where do they shop, what kind of car do they drive, what sports do they play, what is their socio-economic situation? The more information you can imagine and research about your market, the more likely it is that you will be able to create copy that arouses their desire to purchase what you’re selling.Second, you need to craft a message. Your message should address what you KNOW you market wants but right now they don’t have it. If your golfer who wants to hit his drive 300 yards every time, right now he probably hooks or slices it 200 yards and is embarrassed by ending up on the wrong fairway. He is tired of searching for lost balls and wants to “drive like a “macho” man!” Your message needs to uncover his current “pain”, then show a way your product will provide the solution. Finally, your message needs to provide the security of some type of guarantee.Third, you you need the right media. You probably are not going to want to use Ladies Home Journal as the media to deliver the message to your “manly” golfer. He probably reads Golf Digest and wouldn’t be caught dead looking at Ladies Home Journal. He probably reads the sports pages in the newspaper. He probably watches golf on ESPN. Yes, some of the media I just mentioned would be pricey, but there are great ways to use social media and blogs to reach people just in that target market.Whatever your top home based business is trying to sell, you would use the same three step method every time. At home based business professionals take the time to really work on their promotions because if you’ve got wimpy promotions your sales are probably not doing anything close to what you projected. But if your home based small business has Ferocious Promotions, you’ll be doing just fine.There you have it — market, media, message. Get them all right and you’ll hit a home run…. or a three hundred yard drive!
How To Start Up A Profitable Home Based Business
Working from home has a huge appeal to many people the world over and thousands of persons take this course of action on the internet every day. There are two main reasons, the first being to earn an extra income and the second being to replace a day job. Which ever alternative this maybe, the prospect of a profitable home based business is very appealing. Extra income to pay off a mortgage, have a holiday or just pay some bills, is without a doubt, every persons dream. The sad fact is that the vast majority will never succeed in their dream and many will give up in frustration.Probably the biggest reason for not succeeding is that most people fail to take action. The idea and the dream are there, but they are not followed through with action, partly because of the many scams on the internet, but mostly because of not knowing where to start. Taking that first step is difficult, particularly as there are so many offers and options to consider and these add to the indecision. You will only build a profitable home based business on the internet if you take action.From my experience, there are three fundamental aspects in setting up on the internet, a profitable home based business. The first of these is is actually deciding what business and niche that you will be in. Most people take forever to make this decision, doing extensive research and then agonizing over the results. Frankly, this is very unproductive and my advice is to quickly select a business niche that you are passionate about, or have knowledge in, even if it is a highly competitive area. Taking this action will lead to the second aspect, which is being prepared to do some work and allocating a specific amount of time every week for your business.The third and probably the most important aspect is to get the right training and the right tools. This may seem difficult, due to the many offers, each claiming to be the best. I suggest that you eliminate those get rich quick offers, no matter how good they sound, because many are scams and others are virtually impossible. The best programs are generally monthly memberships, as they need to be good, in order to keep you as a member. Put these three fundamentals in place and you are assured of having a profitable home based business.In regard to training and as a rule of thumb, look for those that offer plenty of easy to understand tutorials on a range of internet subjects. Also, make sure they offer free tools to make research and website building virtually automatic, without any technical knowledge. Perhaps the biggest advantage of a monthly membership, is that they are always striving to bring you the latest information and trends, together with cool new technology and tools. These membership sites want you to have a profitable home based business, as that way, you will stay on as a member!There is no doubt that setting up a profitable home based business takes a certain level of commitment, however the rewards for success are extraordinary and it can be done with very little money. The key to starting up, is the three fundamentals of taking action, allocating time and getting the right training and tools. Get these in place and you are streets ahead of the majority who have the same desire and dream. The advantages of having a profitable home based business are enormous, as I well know and I hope this article and the views that I have shared with you will help you in achieving your dream.
Small Business Excuses Which Are Utter Nonsense
It’s an excuse I have heard too often from small businesses. ‘it’s so much easier for the larger, more established businesses. As a small business, or a new business, we’re at such a disadvantage.’ Utter tosh, and here’s why.
As a small business, or a new business, it is not acceptable to blame problems, difficulties or challenges on the mere fact that the business is small, or new. Indeed, smallness and newness are very much advantages, or can be if you apply a little ingenuity, a little forward thinking and accept a little appreciation of the options available to you.
First of all, let’s consider the benefits a small business has over a large one. Yes, a small business really does have benefits compared to its much larger rivals. Think of a cruise ship and a speedboat driving at full speed at night. Up ahead is a large iceberg, although not easy to see until you’re up quite close.
The cruise ship spots it, and starts to veer to one side, although another iceberg is up ahead, meaning that regular adjustments need to be made. There’s an awful lot of frantic checking and calculating and steering and re-checking, and not a lot of very responsive changes in direction. Often it’s best to slow down a little, take stock and do things carefully step by step.
The nippy little motorboat however is able to adjust course very quickly, dodging obstacles and changing course rapidly to take advantage of new open pathways, and steering well away from any potential problems or dead ends.
You don’t need me to explain how that analogy works in terms of large and small businesses. But today with online technology and social media marketing new opportunities can open up with little or no warning, and it may take larger business very much longer to take advantage of those opportunities. Be on the lookout for opportunities and pounce on them in order to completely outmanoeuvre the bigger businesses.
What about newer businesses – do they have any advantage over more established ones? Yes, of course. Let me explain through another analogy. This time imagine a house that’s been standing for a couple of hundred years. Over time the land has shifted, the river has widened and the ground has become wetter. The old house is starting to creak and crack, and has had to be held together with metal poles, pushed up by metal struts and reinforced with buttresses.
On the other hand, consider the property being built on the same ground, but taking stock of the current conditions, and more aware of the likely direction the ground saturation will take in future. This house is built on raised stilts, and is fully capable of coping with the damp conditions.
Newer businesses are built within the context of present day opportunities and customer preferences. By developing businesses from the very early days within the context of the current climate it is possible to create a resilient, responsive and dynamic business presence which is not going to suffer under the weight of many years’ patching, fixing and adapting older businesses are having to cope with.
There are other excuses given by smaller or newer business too, including online businesses and even those who run their business entirely from home. I’ve heard excuses such as ‘it’s easier for more established or larger businesses because they have flashy business addresses, premises and offices,’ or, ‘larger businesses can afford to hire teams of telephone operators to answer the phones all day, whereas I have to do that as well as run my business,’ and even ‘larger more established businesses can afford accountants to do their bookkeeping, whereas we smaller businesses have to spend huge amounts of time trying to do it all internally.’
These excuses are by no means more than scratching the surface, but I utterly refute them all, as I do the very fact that a business is new, or small, or even both.
Even the most causal of searches online will reveal excellent virtual office service providers, offering very affordable and easily scalable business services such as a virtual office address, fully equipped meeting rooms as and when required, telephone answering services, mail handling services, invoicing and bookkeeping services and much, much more.
Being small or new is absolutely not an excuse for feeling that second place is the best that you can hope for. Grab the opportunities, overcome the challenges and steer a course through the inevitably interesting path ahead towards the success which will be richly deserved. All it takes is to stop making excuses and start taking the right action.